The following 4
example customers
NET $450,000 / year
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Successful Business runs on financial plans.
you must measure activity and results outcome.
financial Measurement provides a weekly tool to evaluate
the effectiveness ofrecent sales activity,
and monitor progress towards achieving the planned for financial results.
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1a car dealer retail and service department
the car dealer is fairly typical they sell two manufacturer product lines attitude buildings that are close to each other. They sell about 60 Honda and about 35 Kia cars per month. They purchaser radio advertising through a broker and advertising is distributed out to radio stations. The dealer has 25 salespeople, 10 of whom will be like messaging accounts (Internet Department and full-time employees ) and needs only five shows.
Gross field message revenue $6200, net revenue $4600
| Retail, car, home service |
number of shows |
packages |
|
|
DOLLARS |
Total |
| shows |
5 |
1 |
@$5000 each |
|
$5,000 |
|
| messaging accounts |
20 |
|
@ $120 per year |
|
$1,200 |
$6,200 |
| sales hours |
2 |
|
@$50 / hour |
|
-$100 |
|
| cost of shows, production, |
|
training, |
edit, |
all-in |
-$1500 |
-$1,600 |
| TOTAL NET |
|
|
|
|
net income |
$4,600 |
financial services/ insurance company
2a regional headquarters for a mortgage company.
This is a West Coast headquarters for a brand mortgage company is part of a larger nationwide chain of retail mortgage locations. They have 32 offices that work out of this headquarters location with approximately 320 full-time mortgage salespeople and each office has a staff of four support people.
Gross revenue $53,400 net revenue $48,200.
| FINANCIAL / Insurance |
number of shows |
packages |
|
|
DOLLARS |
Total |
| shows |
15 |
3 |
@$5000 each |
|
$15,000 |
|
| messaging accounts |
320 |
|
@ $120 per year |
|
$38,400 |
$53,400 |
| sales hours |
15 |
|
@$50 / hour |
|
-$4,500 |
|
| cost of shows, production, |
|
training, |
edit, |
all-in |
-$750 |
-$5,250 |
| TOTAL NET |
|
|
|
|
net income |
$48,150 |
Manufacturing Example
3a manufacturing company that sells their product throughout America via wholesaler and retailer channel. They are responsible for their product literature and distribution of parts into a repair channel and a new product delivery regional staging center. The wholesaler is responsible for final distribution from the regional center to the individual retailer, directly to the purchasing officer at a business, and to counter sales at their regional retail channel sales center.
Gross revenue $49,000, net revenue $40,500
| manufacturing |
number of shows |
packages |
|
|
DOLLARS |
Total |
| shows |
25 |
3 |
@$5000 each |
|
$25,000 |
|
| messaging accounts |
200 |
|
@ $120 per year |
|
$24,000 |
$49,000 |
| sales hours |
20 |
|
@$50 / hour |
|
-$1000 |
|
| cost of shows, production, |
|
training, |
edit, |
all-in |
-$7500 |
-$8500 |
| TOTAL NET |
|
|
|
|
net income |
$40,500 |
radio station
4 And a radio station that sells only radio advertising, compared with that same radio station that sells both radio advertising and field messages.
Radio station only sells 200 shadows which equals 40 packages. The combination of the 200 shows results in 1600 light accounts. The first your revenue is 392,000. With a net income of 257,000. Sales hours investment was one man year.
| |
number of shows |
packages |
|
|
DOLLARS |
Total |
| shows |
200 |
3 |
@$5000 each |
|
$200,000 |
|
| messaging accounts |
1600 |
|
@ $120 per year |
|
$192,000 |
$392,000 |
| sales hours |
1500 |
|
@$50 / hour |
|
-$75,000 |
|
| cost of shows, production, |
|
training, |
edit, |
all-in |
-$60,000 |
-$135,000 |
| TOTAL NET |
|
|
|
|
net income |
$257,000 |
market area influence
how many car dealers are there in your market influence area? how many do business with you, how many do business with your competitors.
Are there any regional mortgage headquarters, any multi-office financial services companies, or do you have only single person offices?
Are there any insurance company headquarters, regional headquarters or do you have only single storefront insurance companies?
Any manufacturers in your market influence area?
I'm Mad as Hell,
let's ROCK 'n ROLL, or Country, or talk radio, if that's your preference! ! ! !
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